Customer Experience

Being customer-centric is not simply saying 'the customer is important' but instead 'the customer is my business's greatest asset'.

Our Expertise

On the strength of 10 years’ experience, Adone Conseil helps you implement your Customer-Centric strategy. Our approach: capitalising on customer data and transforming it into a business driver for your company. The challenge is to know and recognise your customer, offer them a brand new one-to-one experience throughout the customer journey before, during and after the purchase.

Our Offers

Data Management

Data Management

Because customer knowledge is the cornerstone of a successful customer-centric strategy, it is essential to put the customer data back at the heart of the decision-making process. This will involve several actions with which Adone Conseil helps you:

  • Gathering and centralising customer data
  • Applying Data Quality rules to have clean and usable data
  • Segmenting data to identify the customer value
  • Analysing it to understand the trends and better address your customers
  • Taking customer feedback into account as soon as a new product/service is designed


Offering an innovative and unique customer experience by developing a strategy to customise communications and customer journeys:

  • Adapting your offering/service and your user journeys to your segments
  • Involving an experience (presentation of a personalised online offer, sending a specific e-mail…)
  • Managing the associated marketing pressure
  • Visualising the benefits
Campaign management

Campaign management

Using the emailing channel to reach new prospects and retain customers:

  • Trigger e-mails
  • Customer visits & behaviours (A/B Testing)
  • Life cycle
  • Reactivation (newsletters, sales e-mails)
  • Core target activities, customer scoring (e-mail opening rate)

Our Job offers

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