Digital Product Passport : turning constraints into opportunities for experience and value

White paper

Published on 27 February 2026

Product Information

Digital Product Passport

In a context marked by increasingly stringent regulatory and environmental requirements, luxury brands must rethink how they ensure the traceability, transparency and sustainability of their products, without ever compromising the emotion, desirability and excellence that make them unique.

In response to these challenges, the Digital Product Passport (DPP) is gradually establishing itself as a new standard. Much more than a response to a regulatory obligation, it paves the way for new strategic opportunities: building trust with customers, enriching the product experience, strengthening the fight against counterfeiting and providing structured access to the second-hand market.

This white paper deciphers the fundamentals of the Digital Product Passport, its implications for luxury brands, and the keys to making it a tool for performance, customer relations, and long-term value.

1.1 Addressing legal constraints and environmental challenges: how does the Digital Product Passport project fit into this regulatory context?
1.2 What is the Digital Product Passport?

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