Adone Conseil (Magellan Partners Group) strengthens its position
in the retail sector with the acquisition of Aliznet.
Paris, 27 November 2025 – The retail sector is undergoing rapid transformation, driven by the rise of digital commerce, new omnichannel consumer expectations and increasing regulatory constraints. Faced with these challenges, retailers need partners capable of combining business expertise, IT support and strategic vision.
It is in this context that Adone Conseil, a subsidiary of the Magellan Partners Group specialising in consulting for the luxury and retail sectors, announces the acquisition of Aliznet, a consulting firm specialising in the retail sector.
This merger enables Adone Conseil to strengthen its position in this rapidly changing sector and to assert its ambition as the European leader in management and IT consulting in the luxury and retail sectors.
The new entity will operate under the Adone Conseil brand, while maintaining the proximity and values upheld by Aliznet.
Responding to a growing need for professional specialisation in the market
The retail sector is undergoing profound change, marked by the rise of omnichannel retailing, the digitisation of points of sale, supply chain optimisation and the growing importance of data and compliance issues. In this context, distributors are no longer looking for ‘generalist’ consulting firms, but rather partners capable of verticalising their offerings and gaining an in-depth understanding of their clients’ business challenges.
The merger between Adone Conseil and Aliznet is part of this dynamic: it responds to this growing demand for specialisation by combining dual expertise in business and IT, ensuring comprehensive and relevant support.
Aliznet, a leading French player in retail consulting
Founded in 2013, Aliznet has more than 60 expert consultants, combining business skills and IT know-how, and generates turnover of €8 million.
The company has established itself as a trusted partner for major groups in the specialist retail, cosmetics and wholesale sectors.
Its expertise covers the entire value chain: supply chain, finance, purchasing, digital commerce, stores, IT and data. Aliznet also draws on several centres of excellence (IS/ERP consulting, connected commerce, data, supply chain) and a perfect command of leading digital solutions such as Akeneo, Centric, Salesforce, Sitecore, Microsoft Dynamics 365 and SAP. With a recognised management team, Aliznet provides 360° expertise to its clients and partners.
A European leader in management and IT consulting in the luxury and retail sectors
Founded in 2007, Adone Conseil, a subsidiary of Magellan Partners, has enjoyed 18 years of continuous growth and has established itself as a leading player in France and internationally, with offices in Paris, Geneva, Milan and London. Historically positioned in the luxury, fashion, cosmetics, watchmaking, tourism and specialised distribution sectors, Adone Conseil brings an international dimension and recognised experience to this merger. Aliznet, for its part, enriches the new entity with its retail specialisation, its proximity to major distributors and its technical and operational expertise.
The synergies at the heart of the industrial project behind this merger guarantee:
- Expanded sector coverage
- A unique 360° offering providing comprehensive support from strategic consulting to operational implementation
- Unrivalled expertise enabling the profound transformation of organisations, processes and systems for players in the retail sector
- A capacity for innovation based on the use of smart technologies and the creation of dedicated solutions to meet the specific challenges of retail and mass distribution and accelerate the digital transformation of clients.
Key figures for the new Adone Conseil group
Workforce: over 600 consultants dedicated to the retail and luxury sectors
Turnover (forecast for 2025): exceeding €100 million in four countries
About Adone Conseil (Magellan Partners Group)
Adone Conseil is Europe’s leading management consultancy in the luxury and retail sectors, carrying out strategic and operational assignments for business and IT departments on projects involving e-commerce, data, customer experience, digital in-store, product information systems/digital asset management, product lifecycle management, supply chain and green transition.
With a resolutely pragmatic approach based on excellence and business knowledge, the firm advises its clients on their projects in complete independence, guiding them in their technological choices and business transformation projects.
Founded in 2008, Magellan Partners is a consulting and technology group specialising in augmented transformation. Ranked 3rd Best Workplace in France in 2024 (Great Place To Work) and with more than 2,900 consultants, Magellan Partners is the catalyst for augmented transformation, supporting companies in the profound change of their businesses and technological foundations to address new business models and societal, energy and ecological transition.
The Group provides organisational consulting services in seven business sectors (Energy, Utilities/Telecom & Media/Banking/Insurance/Healthcare & Public Sector/Industry & Services/Luxury & Retail), with six cross-functional practices (Strategy and Digital Innovation, AI & Data, Cybersecurity, Human Resources, Finance and CIO Advisory). It also brings together specialised IT activities on major technology platforms, namely: Microsoft, Salesforce, Amazon, Google, SAP, ServiceNow and PEGA.
Entities: Magellan Consulting ; Exakis Nelite ; Magellan Sécurité ; Comforth Easyfront ; Yunit ; NewBound ; axYus ; Daveo ; MMH ; MBV SI ; Adone Conseil ; KMSI ; Oligos ; VP White.
Magellan Partners Group key figures:
Date established: 2008
Workforce: 2,900 employees
Turnover: €420 million forecast for 2025
Head office: Paris
Site web : https://www.magellan-partners.eu/
About Aliznet
Aliznet is a consulting firm with roots in the retail sector, specialising in defining and supporting business, digital and IT transformation projects.
The firm was founded in 2013 and is made up of experienced consultants, project managers, business experts, IT architects and others with in-depth expertise in various fields such as IT and business strategy, project management and governance, retail consulting, change management and many more.
This sector expertise, which is a key strength at Aliznet, enables us to understand the complex challenges facing businesses and to offer tailored support and solutions adapted to their specific needs.
