{"id":46454,"date":"2026-05-18T17:13:09","date_gmt":"2026-05-18T15:13:09","guid":{"rendered":"https:\/\/www.adoneconseil.fr\/it\/?post_type=paper&#038;p=46454"},"modified":"2026-05-19T10:10:07","modified_gmt":"2026-05-19T08:10:07","slug":"digital-product-passport-luxury-traceability-customer-experience","status":"publish","type":"paper","link":"https:\/\/www.adoneconseil.fr\/it\/white-paper\/digital-product-passport-luxury-traceability-customer-experience\/","title":{"rendered":"Digital Product Passport : turning constraints into opportunities for experience and value"},"content":{"rendered":"<section class=\"block   block--textes-images\n  bg-white\n\" data-scroll>\n  <div class=\"container-xxl\">\n    <div class=\"row\">\n      <div class=\"col-12 p-1 px-md-3 px-xxl-1\">\n                                                                                <h2 class=\"field-hn px-1 mb-1\">\n                                <span class=\"field-title\">Digital Product Passport<\/span>\n            <\/h2>\n                  \n         \n<div class=\"row mt-6 mt-md-8\">\n\n  <div class=\"content-wrapper col-12 col-md-6 \">\n    <div class=\"content\">\n      <div class=\"splide main-carousel\">\n        <div class=\"splide__track\">\n          <ul class=\"splide__list\">\n                          <li class=\"splide__slide\">\n                <div class=\" px-3 px-md-5 px-md-6 pt-3 pt-md-5 pb-3 \">\n                    \n                      <div class=\"field-text\"><p>In a context marked by increasingly stringent regulatory and environmental requirements, luxury brands must rethink how they ensure the <b>traceability<\/b>, <b>transparency<\/b> and <b>sustainability<\/b> of their products, without ever compromising the emotion, desirability and excellence that make them unique.<\/p>\n<p>In response to these challenges, the <b>Digital Product Passport (DPP)<\/b> is gradually establishing itself as a new standard. Much more than a response to a regulatory obligation, it paves the way for <b>new strategic opportunities<\/b>: building trust with customers, enriching the product experience, strengthening the fight against counterfeiting and providing structured access to the second-hand market.<\/p>\n<p>This white paper deciphers the fundamentals of the Digital Product Passport, its implications for luxury brands, and the keys to making it a tool for performance, customer relations, and long-term value.<\/p>\n<\/div>\n                                  \n                <\/div>\n              <\/li>\n                      <\/ul>\n        <\/div>\n      <\/div>\n      <div class=\"splide-pagination-custom d-none pb-3 justify-content-center align-items-center\">\n        <button type=\"button\" class=\"btn btn-link text-decoration-none p-1 text-red custom-prev-arrow\"> &lt; <\/button>\n        \n        <div class=\"pagination-numbers\">\n          <span class=\"current-index\">01<\/span> \/ <span class=\"total-slides\">01<\/span>\n        <\/div>\n\n        <button type=\"button\" class=\"btn btn-link text-decoration-none p-1 text-red custom-next-arrow\"> &gt; <\/button>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"col-12 col-md-5\">\n    <div class=\"row d-flex justify-content-center align-items-start\">\n      <div class=\"splide thumbnail-carousel\">\n        <div class=\"splide__track\">\n          <ul class=\"splide__list\">\n                          <li class=\"splide__slide\">\n                \t\t\t\t\t\t\t\t\n\n  <div class=\"field-image \">\n    <figure class=\"field-image--figure h-100 m-0\">\n      <img decoding=\"async\" src=\"https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/05\/Header-actualites-2026-02-27T095648.263.png\" \n        class=\"img-fluid field-image--img\"\n         alt=\"White paper DPP\"         title=\"White paper DPP\"         width=\"1920\"         height=\"1280\"         srcset=\"\"\t\t\n         sizes=\"(max-width: 1920px) 100vw, 1920px\"      \/>\n        <\/figure>\n      <\/div>\n              <\/li>\n                      <\/ul>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n<\/div>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n<div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<h2 class=\"wp-block-heading\">Summary<\/h2>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<h3 class=\"wp-block-heading\">1. Challenges and Definition of Digital Product Passport<\/h3>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<ul class=\"wp-block-list\">\n<li>1.1 Addressing legal constraints and environmental challenges: how does the Digital Product Passport project fit into this regulatory context?<\/li>\n\n\n\n<li>1.2 What is the Digital Product Passport?<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<h3 class=\"wp-block-heading\">2. Opportunities for Luxury Houses<\/h3>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<ul class=\"wp-block-list\">\n<li>2.1 Building a relationship of trust with customers<\/li>\n\n\n\n<li>2.2 Content enrichment<\/li>\n\n\n\n<li>2.3 Strenghtening the fight against counterfeiting<\/li>\n\n\n\n<li>2.4 Reaching the second-hand market<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<h3 class=\"wp-block-heading\">3. Implementation of the Digital Product Passport (DPP)<\/h3>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<ul class=\"wp-block-list\">\n<li>3.1 Key steps in the creation of the DPP by Luxury Houses<\/li>\n\n\n\n<li>3.2 Focus on the use of Blockchain<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<h3 class=\"wp-block-heading\">4. Conclusion<\/h3>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<h3 class=\"wp-block-heading\">5. Adone Conseil<\/h3>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><section class=\"block   block--formulaire\n\"   data-scroll\n>\n  <div class=\"container-xxl\">\n    <div class=\"row\">\n      <div class=\"col-12 p-1 px-md-3 px-xxl-1\">\n                                                      <h2 class=\"field-hn px-1 mb-1\">\n                  <span class=\"field-subtitle\">Are you interested<\/span>\n                  <span class=\"field-title\">in this book?<\/span>\n            <\/h2>\n                  \n         \n            \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f10-o1\" lang=\"it-IT\" dir=\"ltr\" data-wpcf7-id=\"10\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/it\/wp-json\/wp\/v2\/paper\/46454\/#wpcf7-f10-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Modulo di contatto\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"10\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.4\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"it_IT\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f10-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"row gx-4\">\n<div class=\"col-12\">\n<div class=\"form-check\"><span class=\"wpcf7-form-control wpcf7-radio\"><span class=\"wpcf7-list-item first\"><label><input type=\"radio\" name=\"civility\" value=\"Signora\" checked=\"checked\" \/><span class=\"wpcf7-list-item-label\">Signora<\/span><\/label><\/span><span class=\"wpcf7-list-item last\"><label><input type=\"radio\" name=\"civility\" value=\"Signore\" \/><span class=\"wpcf7-list-item-label\">Signore<\/span><\/label><\/span><\/span><\/div>\n<\/div>\n<div class=\"col-12 col-md-6\">\n<div class=\"form-floating\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"form-lastname\" autocomplete=\"family-name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"firstname\" \/><label for=\"form-lastname\">Cognome<\/label><\/div>\n<\/div>\n<div class=\"col-12 col-md-6\">\n<div class=\"form-floating\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"form-firstname\" autocomplete=\"given-name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"lastname\" \/> <label for=\"form-firstname\">nome<\/label><\/div>\n<\/div>\n<div class=\"col-12 col-md-6\">\n<div class=\"form-floating\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" id=\"form-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"email\" \/> <label for=\"form-email\">E-mail<\/label><\/div>\n<\/div>\n<div class=\"col-12 col-md-6\">\n<div class=\"form-floating\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" id=\"form-tel\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"tel\" \/> <label for=\"form-tel\">Numero di telefono<\/label><\/div>\n<\/div>\n<div class=\"col-12\">\n<div class=\"form-floating\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" id=\"form-organization\" autocomplete=\"organization\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"organization\" \/> <label for=\"form-organization\">La tua attivit\u00e0 <\/label><\/div>\n<\/div>\n<div class=\"col-12\">\n<span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"optin\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">Inviando questo modulo, acconsento che tutte le informazioni inserite vengano utilizzate in relazione alla richiesta di download del white paper e al rapporto commerciale che potrebbe derivarne.<\/span><\/label><\/span><\/span>\n<\/div>\n<div class=\"col-12 text-center\">\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner telechargement_livre_blanc\" type=\"submit\" data-name=\"telechargement_livre_blanc\" value=\"Scaricamento\" \/>\n<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n            <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n<div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\"><div class=\"wp-block-paragraph\">\n<p>You can also find our post on <strong><a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7462413485214310400\">LinkedIn<\/a><\/strong>.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><section class=\"block   block--contact\n\" data-scroll>\n  <div class=\"container-xxl\">\n    <div class=\"row\">\n      <div class=\"col-12 p-1 px-md-3 px-xxl-1\">\n        \n         \n\n  \n      <div class=\"row justify-content-center py-1\">\n                  <div class=\"col-12 col-sm-12 col-md-6 py-2 px-3\">\n\n                <h2 class=\"field-title text-center\">Hai un progetto? Discutiamone insieme.<\/h2>\n\n                <div class=\"field-text text-center\"><p>Parliamo delle vostre ambizioni e valutiamo come le nostre competenze possono accelerare la vostra trasformazione.<\/p>\n<\/div>\n\n\n\n            \t<div class=\"field-link text-center\">\n\t\t<a \n\t\t\thref=\"\/it\/contatti\/\"\t\n\t\t\ttarget=\"\" \n\t\t\t class=\"btn btn-black\" \t\t\t\t\t\t\t title=\"Contatta un esperto\" \t\t\t\t\t\t\t\t\t data-name=\"contact_bandeau_cta\" \t\t>Contatta un esperto<\/a>\n\t<\/div>\n \n\n          <\/div>\n                  <div class=\"col-12 col-sm-12 col-md-6 py-2 px-3\">\n\n                <h2 class=\"field-title text-center\">Hai delle competenze?<\/h2>\n\n                <div class=\"field-text text-center\"><p>Siamo sempre alla ricerca di talenti appassionati da inserire nei nostri team e lavorare su progetti stimolanti.<\/p>\n<\/div>\n\n\n\n            \t<div class=\"field-link text-center\">\n\t\t<a \n\t\t\thref=\"\/it\/lavoro\/\"\t\n\t\t\ttarget=\"\" \n\t\t\t class=\"btn btn-danger\" \t\t\t\t\t\t\t title=\"Unisciti ai nostri team\" \t\t\t\t\t\t\t\t\t\t\t>Unisciti ai nostri team<\/a>\n\t<\/div>\n \n\n          <\/div>\n              <\/div>\n\n\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n<div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><section class=\"block   block--texte-relation-articles\n\" data-scroll>\n  <div class=\"container-xxl\">\n    <div class=\"row\">\n      <div class=\"col-12 p-1 px-md-3 px-xxl-1\">\n                                                                                <h2 class=\"field-hn px-1 mb-1\">\n                  <span class=\"field-subtitle\">notizie<\/span>\n                  <span class=\"field-title\">e insights<\/span>\n            <\/h2>\n                  \n         \n\n  <ul class=\"row row--card mx-n1\">       \n          <li class=\"col-12 col-md-6 col-lg-4 col-xl-3 pb-2\">\n        <div class=\"card card--post\">  \n  <div class=\"card-image\">  \n            <figure class=\"field-image m-0\">\n    <img decoding=\"async\" \n      src=\"https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/06\/Miniatures-13.png\" \n    \t class=\"img-fluid\"        alt=\"AI product page\"       title=\"AI product page\"       width=\"400\"       height=\"300\"          \/>\n      <\/figure>\n      <\/div>\n            <p class=\"card-posttype card-posttype--news\">Notizie<\/p>\n    \n\n        <h2 class=\"card-title\">\n      <a href=\"https:\/\/www.adoneconseil.fr\/it\/notizie\/ai-product-page-luxury-solutions\/\" title=\"AI and product pages: 6 solutions for the Luxury sector\">AI and product pages: 6 solutions for the Luxury sector<\/a>\n    <\/h2>\n        <ul class=\"card-terms\">\n                        <li class=\"\">E-commerce<\/li>\n                  <\/ul>\n   \n  <div class=\"card-footer\">\n    <a href=\"https:\/\/www.adoneconseil.fr\/it\/notizie\/ai-product-page-luxury-solutions\/\" title=\"AI and product pages: 6 solutions for the Luxury sector\">Maggiori info<\/a>\n  <\/div>\n<\/div>\n      <\/li>\n          <li class=\"col-12 col-md-6 col-lg-4 col-xl-3 pb-2\">\n        <div class=\"card card--post\">  \n  <div class=\"card-image\">  \n            <figure class=\"field-image m-0\">\n    <img decoding=\"async\" \n      src=\"https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/04\/DAM-media-parfait.png\" \n    \t class=\"img-fluid\"        alt=\"DAM perfect media\"       title=\"DAM perfect media\"       width=\"400\"       height=\"300\"          \/>\n      <\/figure>\n      <\/div>\n            <p class=\"card-posttype card-posttype--customer\">Casi clienti<\/p>\n    \n\n        <h2 class=\"card-title\">\n      <a href=\"https:\/\/www.adoneconseil.fr\/it\/caso-cliente\/luxury-media-dam-casi-clienti\/\" title=\"How can you maximize the performance of your assets using the \u201cPerfect Media\u201d methodology?\">How can you maximize the performance of your assets using the \u201cPerfect Media\u201d methodology?<\/a>\n    <\/h2>\n        <ul class=\"card-terms\">\n                        <li class=\"\">Informazioni di prodotto<\/li>\n                  <\/ul>\n   \n  <div class=\"card-footer\">\n    <a href=\"https:\/\/www.adoneconseil.fr\/it\/caso-cliente\/luxury-media-dam-casi-clienti\/\" title=\"How can you maximize the performance of your assets using the \u201cPerfect Media\u201d methodology?\">Maggiori info<\/a>\n  <\/div>\n<\/div>\n      <\/li>\n          <li class=\"col-12 col-md-6 col-lg-4 col-xl-3 pb-2\">\n        <div class=\"card card--post\">  \n  <div class=\"card-image\">  \n            <figure class=\"field-image m-0\">\n    <img decoding=\"async\" \n      src=\"https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/03\/IA-DAM-Cas-client-400x300.png\" \n    \t class=\"img-fluid\"        alt=\"IA DAM - Casi cliente\"       title=\"IA DAM &#8211; Casi cliente\"       width=\"400\"       height=\"300\"          \/>\n      <\/figure>\n      <\/div>\n            <p class=\"card-posttype card-posttype--customer\">Casi clienti<\/p>\n    \n\n        <h2 class=\"card-title\">\n      <a href=\"https:\/\/www.adoneconseil.fr\/it\/caso-cliente\/ia-dam-lusso-ottimizza-asset-digitali\/\" title=\"L&#8217;IA al servizio del DAM: quando il Lusso ottimizza i suoi asset digitali\">L&#8217;IA al servizio del DAM: quando il Lusso ottimizza i suoi asset digitali<\/a>\n    <\/h2>\n        <ul class=\"card-terms\">\n                        <li class=\"\">Informazioni di prodotto<\/li>\n                  <\/ul>\n   \n  <div class=\"card-footer\">\n    <a href=\"https:\/\/www.adoneconseil.fr\/it\/caso-cliente\/ia-dam-lusso-ottimizza-asset-digitali\/\" title=\"L&#8217;IA al servizio del DAM: quando il Lusso ottimizza i suoi asset digitali\">Maggiori info<\/a>\n  <\/div>\n<\/div>\n      <\/li>\n          <li class=\"col-12 col-md-6 col-lg-4 col-xl-3 pb-2\">\n        <div class=\"card card--post\">  \n  <div class=\"card-image\">  \n            <figure class=\"field-image m-0\">\n    <img decoding=\"async\" \n      src=\"https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/03\/Composable-commerce-international-min.png\" \n    \t class=\"img-fluid\"        alt=\"Composable commerce international min\"       title=\"Composable commerce international min\"       width=\"400\"       height=\"300\"          \/>\n      <\/figure>\n      <\/div>\n            <p class=\"card-posttype card-posttype--customer\">Casi clienti<\/p>\n    \n\n        <h2 class=\"card-title\">\n      <a href=\"https:\/\/www.adoneconseil.fr\/it\/caso-cliente\/lusso-composable-commerce\/\" title=\"Implementare e consolidare una strategia di Composable Commerce su scala mondiale nel settore del lusso\">Implementare e consolidare una strategia di Composable Commerce su scala mondiale nel settore del lusso<\/a>\n    <\/h2>\n        <ul class=\"card-terms\">\n                        <li class=\"\">E-commerce<\/li>\n                  <\/ul>\n   \n  <div class=\"card-footer\">\n    <a href=\"https:\/\/www.adoneconseil.fr\/it\/caso-cliente\/lusso-composable-commerce\/\" title=\"Implementare e consolidare una strategia di Composable Commerce su scala mondiale nel settore del lusso\">Maggiori info<\/a>\n  <\/div>\n<\/div>\n      <\/li>\n      <\/ul>  \n\n  \n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n","protected":false},"author":15,"featured_media":46459,"template":"","meta":{"_acf_changed":false,"footnotes":""},"subject":[228],"class_list":["post-46454","paper","type-paper","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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