{"id":46500,"date":"2026-06-23T18:13:04","date_gmt":"2026-06-23T16:13:04","guid":{"rendered":"https:\/\/www.adoneconseil.fr\/it\/?post_type=news&#038;p=46500"},"modified":"2026-06-24T10:24:17","modified_gmt":"2026-06-24T08:24:17","slug":"ai-product-page-luxury-solutions","status":"publish","type":"news","link":"https:\/\/www.adoneconseil.fr\/it\/notizie\/ai-product-page-luxury-solutions\/","title":{"rendered":"AI and product pages: 6 solutions for the Luxury sector"},"content":{"rendered":"<div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<h2 class=\"wp-block-heading\">What is AI applied to product pages?<\/h2>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\"><div class=\"wp-block-paragraph\">\n<p><strong>Artificial Intelligence<\/strong> is gradually becoming a staple in <strong>e-commerce<\/strong>, particularly in the <strong>luxury<\/strong> sector, where the <strong>PDP<\/strong> (Product Detail Page) faces challenges related to visualization, reassurance, and <strong>conversion<\/strong>. The term \u201c<strong>AI<\/strong>\u201d is not limited to <strong>generative AI<\/strong>: on a PDP, there are two main and often complementary families of technologies:<\/p>\n<\/div><\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<ul class=\"wp-block-list\">\n<li><strong>Predictive AI<\/strong> \/ \u201cclassical\u201d (<strong>Machine Learning<\/strong>): data analysis to predict, classify, and recommend (search, <strong>product recommendations<\/strong>, size, etc.).<\/li>\n\n\n\n<li><strong>Generative AI<\/strong>: creation or adaptation of <strong>content<\/strong> (text, images, variants), sometimes combined with 3D\/AR engines.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\"><div class=\"wp-block-paragraph\">\n<p>Here is a presentation of six illustrated solutions already in use on the market that offer ideas for implementation. They can be used upstream to modify the shopping experience where the tool is used by employees and downstream, via an interactive module requiring user participation.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<h2 class=\"wp-block-heading\">Search &amp; personalized e-merchandising<\/h2>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\"><div class=\"wp-block-paragraph\">\n<p>Improving <strong>product discovery<\/strong> and the relevance of search results is one of the most profitable strategies, as it directly impacts <strong>conversion<\/strong> and average order value.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<h3 class=\"wp-block-heading\">What <strong>AI<\/strong> enables on the <strong>PDP<\/strong> (and surrounding areas):<\/h3>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<ul class=\"wp-block-list\">\n<li>More effective search: spell check, autocomplete, synonyms, suggestions.<\/li>\n\n\n\n<li>Personalization: recommendations and prioritization of <strong>products <\/strong>based on browsing behavior, history, and preferences.<\/li>\n\n\n\n<li>Cart optimization: cross-selling (\u201coften bought together\u201d), up-selling (bundles, larger sizes).<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/06\/EN-1-1.png\" alt=\"AI enables on the PDP\" class=\"wp-image-46517\" style=\"width:700px\" srcset=\"https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/06\/EN-1-1.png 1920w, https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/06\/EN-1-1-1024x576.png 1024w, https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/06\/EN-1-1-1536x864.png 1536w, https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/06\/EN-1-1-800x450.png 800w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<h3 class=\"wp-block-heading\">Examples of solutions:<\/h3>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<ul class=\"wp-block-list\">\n<li>Algolia (Search \/ Recommend): search engine + recommendations + analytics (used by Lacoste and <a href=\"https:\/\/www.algolia.com\/customers\/tag-heuer\"><u>Tag Heuer<\/u><\/a>).<\/li>\n\n\n\n<li>Salesforce Einstein: personalization and marketing orchestration modules (<a href=\"https:\/\/www.salesforce.com\/customer-stories\/saks\/\"><u>Saks<\/u><\/a> uses it to personalize and unify each customer\u2019s experience).<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<h3 class=\"wp-block-heading\">How to make progress on the brand side (quick wins):<\/h3>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<ul class=\"wp-block-list\">\n<li>Define 2 KPIs: add-to-cart rate and AOV (average order value).<\/li>\n\n\n\n<li>Launch an A\/B test on a priority category (e.g., best-sellers).<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<h2 class=\"wp-block-heading\">Size\/Fit recommendations (Predictive AI)<\/h2>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\"><div class=\"wp-block-paragraph\">\n<p>Size remains a major cause of <strong>returns<\/strong>. On the <strong>PDP<\/strong>, the challenge is to reassure customers and reduce uncertainty without weighing down the experience.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<h3 class=\"wp-block-heading\">What <strong>AI<\/strong> enables:<\/h3>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/06\/EN-2.png\" alt=\"Size\/Fit Recommendations\" class=\"wp-image-46511\" style=\"width:700px\" srcset=\"https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/06\/EN-2.png 1920w, https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/06\/EN-2-1024x576.png 1024w, https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/06\/EN-2-1536x864.png 1536w, https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/06\/EN-2-800x450.png 800w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\"><div class=\"wp-block-paragraph\">\n<p><strong>Objective<\/strong>: Reduce returns and improve customer satisfaction.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<h3 class=\"wp-block-heading\">Examples of solutions:<\/h3>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<ul class=\"wp-block-list\">\n<li>Kleep: size recommendations via questions, measurements, and images (used by Rabanne, Nina Ricci, and Soeur).<\/li>\n\n\n\n<li>Fit Predictor: recommendations based on purchase data (brand-matching logic) used by <a href=\"https:\/\/www.secretsaucepartners.com\/#partners\"><u>Acne Studios<\/u><\/a> and Gucci.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<h3 class=\"wp-block-heading\">How to move forward:<\/h3>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<ul class=\"wp-block-list\">\n<li>Prioritize categories with high return rates (e.g., ready-to-wear).<\/li>\n\n\n\n<li>Measure: return rates, <strong>PDP conversion<\/strong>, module usage.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<h2 class=\"wp-block-heading\">Bag capacity &amp; scalability<\/h2>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\"><div class=\"wp-block-paragraph\">\n<p>With the rise of mini-bags, the question is no longer just \u201cWhat does the bag look like?\u201d but \u201cWhat can I put in it? .\u201d<\/p>\n<\/div><\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<h3 class=\"wp-block-heading\">What the <strong>product detail page<\/strong> can offer:<\/h3>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/06\/EN-1.png\" alt=\"\" class=\"wp-image-46516\" style=\"width:700px\" srcset=\"https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/06\/EN-1.png 1920w, https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/06\/EN-1-1024x576.png 1024w, https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/06\/EN-1-1536x864.png 1536w, https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/06\/EN-1-800x450.png 800w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<h3 class=\"wp-block-heading\">Example solution:<\/h3>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<ul class=\"wp-block-list\">\n<li>Tangiblee: a scale and projection module (often integrated into product detail page pop-ups) widely used by Coach and Marc Jacobs.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<h3 class=\"wp-block-heading\">How to move forward:<\/h3>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<ul class=\"wp-block-list\">\n<li>Define a list of \u201cstandard\u201d items by market (phone, sunglasses, wallet\u2026).<\/li>\n\n\n\n<li>Roll out first on the most viewed models.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<h2 class=\"wp-block-heading\">3D product on the PDP<\/h2>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\"><div class=\"wp-block-paragraph\">\n<p>3D fulfills a simple need: to see the <strong>product<\/strong> better, from all angles, with a level of detail close to reality. 3D isn\u2019t <strong>AI<\/strong> per se, but <strong>AI<\/strong> can accelerate production and enhance the AR experience.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/06\/EN-4.png\" alt=\"3D product on the PDP\" class=\"wp-image-46507\" style=\"width:700px\" srcset=\"https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/06\/EN-4.png 1920w, https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/06\/EN-4-1024x576.png 1024w, https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/06\/EN-4-1536x864.png 1536w, https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/06\/EN-4-800x450.png 800w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<h3 class=\"wp-block-heading\">Example observed in the luxury sector:<\/h3>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<ul class=\"wp-block-list\">\n<li>3D implementations on iconic pieces, as Christian Dior (Couture) has done.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<h3 class=\"wp-block-heading\">How to move forward:<\/h3>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<ul class=\"wp-block-list\">\n<li>Start with one \u201c<strong>hero product<\/strong>\u201d (iconic) to validate the impact.<\/li>\n\n\n\n<li>Track: <strong>time spent on the product detail page<\/strong>, zoom\/rotation events, <strong>conversion<\/strong>.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<h2 class=\"wp-block-heading\">AI content: Scale up PDP content (generative AI)<\/h2>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\"><div class=\"wp-block-paragraph\">\n<p><strong>Generative AI<\/strong> is particularly useful for accelerating <strong>production<\/strong> and <strong>content variation<\/strong>, provided it is properly managed (tone, validation, compliance).<\/p>\n<\/div><\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<h3 class=\"wp-block-heading\">What generative AI enables:<\/h3>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/06\/EN-6.png\" alt=\"AI Content\" class=\"wp-image-46509\" style=\"width:700px\" srcset=\"https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/06\/EN-6.png 1920w, https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/06\/EN-6-1024x576.png 1024w, https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/06\/EN-6-1536x864.png 1536w, https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/06\/EN-6-800x450.png 800w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<h3 class=\"wp-block-heading\">Example approach:<\/h3>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<ul class=\"wp-block-list\">\n<li>L\u2019Or\u00e9al: \u201ccontent factory\u201d initiatives and internal creation platforms (e.g., CREAITECH).<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<h3 class=\"wp-block-heading\">How to move forward:<\/h3>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<ul class=\"wp-block-list\">\n<li>Establish a charter and validation workflow (legal\/brand).<\/li>\n\n\n\n<li>Feed the <strong>AI<\/strong> with structured data (PIM) to avoid inaccuracies.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<h2 class=\"wp-block-heading\">Virtual Try-On (AR + AI)<\/h2>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\"><div class=\"wp-block-paragraph\">\n<p>VTO helps convince customers and reduce returns by allowing them to virtually try on a <strong>product<\/strong>.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<h3 class=\"wp-block-heading\">Common approaches:<\/h3>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/06\/EN-5.png\" alt=\"Virtual Try-On\" class=\"wp-image-46508\" style=\"width:700px\" srcset=\"https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/06\/EN-5.png 1920w, https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/06\/EN-5-1024x576.png 1024w, https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/06\/EN-5-1536x864.png 1536w, https:\/\/www.adoneconseil.fr\/it\/wp-content\/uploads\/sites\/3\/2026\/06\/EN-5-800x450.png 800w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<h3 class=\"wp-block-heading\">Examples of solutions\/implementations:<\/h3>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<ul class=\"wp-block-list\">\n<li>Bods: avatar and personalization via customer data, used by <a href=\"https:\/\/www.journalduluxe.fr\/fr\/mode\/balmain-avatars-essayage-virtuel-bods\"><u>Balmain<\/u><\/a> and Balenciaga.<\/li>\n\n\n\n<li>Wanna x Valentino: digital try-on via camera\/filter.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<h3 class=\"wp-block-heading\">Next steps:<\/h3>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<ul class=\"wp-block-list\">\n<li>Start with an \u201cAR-friendly\u201d category (beauty, eyewear, sneakers, accessories).<\/li>\n\n\n\n<li>Measure: usage, conversion, returns.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\"><div class=\"wp-block-paragraph\">\n<p>On a PDP, AI isn\u2019t limited to text generation: the most immediate gains often come from predictive AI (search, recommendations, sizing), while <strong>generative AI<\/strong> accelerates content scaling. The most effective approach is to select a few use cases, test them quickly (A\/B testing), and then scale up those that demonstrate a measurable impact.ala.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><section class=\"block   block--contact\n\" data-scroll>\n  <div class=\"container-xxl\">\n    <div class=\"row\">\n      <div class=\"col-12 p-1 px-md-3 px-xxl-1\">\n        \n         \n\n  \n      <div class=\"row justify-content-center py-1\">\n                  <div class=\"col-12 col-sm-12 col-md-6 py-2 px-3\">\n\n                <h2 class=\"field-title text-center\">Hai un progetto? Discutiamone insieme.<\/h2>\n\n                <div class=\"field-text text-center\"><p>Parliamo delle vostre ambizioni e valutiamo come le nostre competenze possono accelerare la vostra trasformazione.<span data-mce-type=\"bookmark\" style=\"width: 0px;overflow: hidden;line-height: 0\" class=\"mce_SELRES_start\">\ufeff<\/span><\/p>\n<\/div>\n\n\n\n            \t<div class=\"field-link text-center\">\n\t\t<a \n\t\t\thref=\"\/it\/contatti\/\"\t\n\t\t\ttarget=\"\" \n\t\t\t class=\"btn btn-black\" \t\t\t\t\t\t\t title=\"Contatta un esperto\" \t\t\t\t\t\t\t\t\t data-name=\"contact_bandeau_cta\" \t\t>Contatta un esperto<\/a>\n\t<\/div>\n \n\n          <\/div>\n              <\/div>\n\n\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n","protected":false},"author":15,"featured_media":46501,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"subject":[225],"class_list":["post-46500","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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