{"id":835,"date":"2025-08-20T16:02:25","date_gmt":"2025-08-20T14:02:25","guid":{"rendered":"https:\/\/www.adoneconseil.fr\/?page_id=835"},"modified":"2026-01-16T15:56:34","modified_gmt":"2026-01-16T14:56:34","slug":"product-information-consulting","status":"publish","type":"page","link":"https:\/\/www.adoneconseil.fr\/en\/all-expertises\/product-information-consulting\/","title":{"rendered":"Product Information Consulting"},"content":{"rendered":"<div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<h2 class=\"wp-block-heading has-text-align-center\">The new imperative of the digital experience<\/h2>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\"><div class=\"wp-block-paragraph\">\n<p class=\"has-text-align-center\">In a rapidly accelerating digital ecosystem with increasingly pressing traceability issues, mastery of the product lifecycle, industrialisation and commercial information, and digital assets (DAM) has become the cornerstone of a successful customer experience. Faced with the proliferation of channels and the explosion of data volumes, centralised, reliable and agile management is crucial to delivering a consistent and personalised brand narrative. The integration of Artificial Intelligence transforms these platforms into true drivers of innovation, enabling not only the automation of content creation, enrichment and distribution, but also the generation of valuable insights and increasingly relevant and fluid interactions.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><section class=\"block   block--textes-images\n  bg-white\n\" data-scroll>\n  <div class=\"container-xxl\">\n    <div class=\"row\">\n      <div class=\"col-12 p-1 px-md-3 px-xxl-1\">\n                                                                                <h2 class=\"field-hn px-1 mb-1\">\n                  <span class=\"field-subtitle\">Your<\/span>\n                  <span class=\"field-title\">strategic issues<\/span>\n            <\/h2>\n                  \n         \n<div class=\"row mt-6 mt-md-8\">\n\n  <div class=\"content-wrapper col-12 col-md-6 \">\n    <div class=\"content\">\n      <div class=\"splide main-carousel\">\n        <div class=\"splide__track\">\n          <ul class=\"splide__list\">\n                          <li class=\"splide__slide\">\n                <div class=\" px-3 px-md-5 px-md-6 pt-3 pt-md-5 pb-3 \">\n                    \n                      <div class=\"field-text\"><h3><strong>Ensuring transparency and regulatory compliance:<\/strong><\/h3>\n<p>How can traceability be guaranteed in light of new European standards (Digital Product Passport, CSRD, ESG)? Rigorous product lifecycle management (PLM) is now essential for maintaining customer confidence and anticipating legal changes.<\/p>\n<h3><b>Gain flexibility and operational efficiency:<\/b><\/h3>\n<p>How can you quickly adapt to market changes and new consumer expectations? We help you build a modern PLM\/PIM\/DAM system that can integrate the latest AI innovations and reduce your time to market.<\/p>\n<h3><strong>Make data-driven decisions:<\/strong><\/h3>\n<p>How can you leverage your product data to boost sales? By organizing and unifying your product and visual information through a centralized PIM\/MDM, we make your data usable by AI, enabling better behavioral analysis and optimization of each step of the omnichannel customer journey.<\/p>\n<h3>Optimize your internal operations:<\/h3>\n<p>How can you make your teams more efficient? Thanks to AI-powered PIM\/DAM automation, we eliminate repetitive tasks (enrichment, validation, content distribution). This allows your marketing, data, and product teams to focus on innovation and creativity.<\/p>\n<\/div>\n                                  \n                <\/div>\n              <\/li>\n                      <\/ul>\n        <\/div>\n      <\/div>\n      <div class=\"splide-pagination-custom d-none pb-3 justify-content-center align-items-center\">\n        <button type=\"button\" class=\"btn btn-link text-decoration-none p-1 text-red custom-prev-arrow\"> &lt; <\/button>\n        \n        <div class=\"pagination-numbers\">\n          <span class=\"current-index\">01<\/span> \/ <span class=\"total-slides\">01<\/span>\n        <\/div>\n\n        <button type=\"button\" class=\"btn btn-link text-decoration-none p-1 text-red custom-next-arrow\"> &gt; <\/button>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"col-12 col-md-5\">\n    <div class=\"row d-flex justify-content-center align-items-start\">\n      <div class=\"splide thumbnail-carousel\">\n        <div class=\"splide__track\">\n          <ul class=\"splide__list\">\n                          <li class=\"splide__slide\">\n                \t\t\t\t\t\t\t\t\n\n  <div class=\"field-image \">\n    <figure class=\"field-image--figure h-100 m-0\">\n      <img decoding=\"async\" src=\"https:\/\/www.adoneconseil.fr\/en\/wp-content\/uploads\/sites\/2\/2025\/08\/1d727c262811877553676a44fbd7205683451e1e.jpg\" \n        class=\"img-fluid field-image--img\"\n         alt=\"Image d'illustration\"         title=\"1d727c262811877553676a44fbd7205683451e1e\"         width=\"1024\"         height=\"683\"         srcset=\"\"\t\t\n         sizes=\"(max-width: 1024px) 100vw, 1024px\"      \/>\n        <\/figure>\n      <\/div>\n              <\/li>\n                      <\/ul>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n<\/div>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n<div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><section class=\"block   block--colonnes\n\n      bg-cover\n    bg-position-x-center\n    bg-position-y-center\n  \"   data-scroll\n\n      style=\"background-image: url('https:\/\/www.adoneconseil.fr\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/Header-actualites-86.png'); --title-color: #fff;\"\n  \n>\n  <div class=\"container-xxl\">\n    <div class=\"row\">\n      <div class=\"col-12 p-1 px-md-3 px-xxl-1\">\n                                                      <h2 class=\"field-hn px-1 mb-1\">\n                  <span class=\"field-subtitle\">Our<\/span>\n                  <span class=\"field-title\">support<\/span>\n            <\/h2>\n                  \n         \n  <div class=\"row mt-3 justify-content-center\">\n                  \n            <div class=\"col-12 col-md-6 col-lg-4 mb-4\">\n          <div class=\"bg-white-alpha-80 shadow p-3 px-md-5 pt-md-5 pb-md-3 h-100\">\n                            <h3 class=\"field-title text-center text-red fw-bold fz-20 mb-3\">Product data analysis and strategy<\/h3>\n  \n                <div class=\"field-text\"><p>We analyze your current situation and needs in order to develop a clear roadmap for managing your product information (PIM\/PLM\/MDM\/DAM). This strategy is aligned with your business objectives and the digital experience you want to offer your customers.<\/p>\n<\/div>\n          <\/div>\n          \n        <\/div>\n            <div class=\"col-12 col-md-6 col-lg-4 mb-4\">\n          <div class=\"bg-white-alpha-80 shadow p-3 px-md-5 pt-md-5 pb-md-3 h-100\">\n                            <h3 class=\"field-title text-center text-red fw-bold fz-20 mb-3\">Selection assistance and IT architecture<\/h3>\n  \n                <div class=\"field-text\"><p>We help you select the technological solutions (PIM, DAM, MDM, PLM, AI solutions) best suited to your needs, designing a scalable product data architecture that is interoperable with your existing systems (ERP, CRM, e-commerce).<\/p>\n<\/div>\n          <\/div>\n          \n        <\/div>\n            <div class=\"col-12 col-md-6 col-lg-4 mb-4\">\n          <div class=\"bg-white-alpha-80 shadow p-3 px-md-5 pt-md-5 pb-md-3 h-100\">\n                            <h3 class=\"field-title text-center text-red fw-bold fz-20 mb-3\">Digital management and integration<\/h3>\n  \n                <div class=\"field-text\"><p>As an expert PIM\/PLM\/DAM partner, we manage your projects from start to finish, from design to production. We handle system integration, change management, and training for your teams. AI applied to product data accelerates your processes and maximizes the ROI of your digital investments.<\/p>\n<\/div>\n          <\/div>\n          \n        <\/div>\n      \n    \n  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n<div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><section class=\"block   block--colonnes\n\n  \"   data-scroll\n\n  \n>\n  <div class=\"container-xxl\">\n    <div class=\"row\">\n      <div class=\"col-12 p-1 px-md-3 px-xxl-1\">\n                                                      <h2 class=\"field-hn px-1 mb-1\">\n                  <span class=\"field-subtitle\">Our<\/span>\n                  <span class=\"field-title\">convictions<\/span>\n            <\/h2>\n                  \n         \n  <div class=\"row mt-3 justify-content-center\">\n                  \n            <div class=\"col-12 col-md-6 col-lg-4 mb-4\">\n          <div class=\"bg-white-alpha-80 shadow p-3 px-md-5 pt-md-5 pb-md-3 h-100\">\n                            <h3 class=\"field-title text-center text-red fw-bold fz-20 mb-3\">Product data: key to the customer experience<\/h3>\n  \n                <div class=\"field-text\"><p>Reliable, enriched product information (PIM\/MDM) is the starting point for any successful digital experience. Well-managed PIM and DAM are essential for ensuring brand consistency across all channels (e-commerce, retail, B2B, marketplaces).<\/p>\n<\/div>\n          <\/div>\n          \n        <\/div>\n            <div class=\"col-12 col-md-6 col-lg-4 mb-4\">\n          <div class=\"bg-white-alpha-80 shadow p-3 px-md-5 pt-md-5 pb-md-3 h-100\">\n                            <h3 class=\"field-title text-center text-red fw-bold fz-20 mb-3\">Speed, a key factor in competitiveness<\/h3>\n  \n                <div class=\"field-text\"><p>In today&#8217;s digital world, the ability to reduce time to market is essential. Our solutions enable you to innovate quickly, launch new offerings, and stay ahead of your competitors.<\/p>\n<\/div>\n          <\/div>\n          \n        <\/div>\n            <div class=\"col-12 col-md-6 col-lg-4 mb-4\">\n          <div class=\"bg-white-alpha-80 shadow p-3 px-md-5 pt-md-5 pb-md-3 h-100\">\n                            <h3 class=\"field-title text-center text-red fw-bold fz-20 mb-3\">AI, the driving force behind product innovation<\/h3>\n  \n                <div class=\"field-text\"><p>Artificial Intelligence applied to PIM\/DAM\/MDM multiplies human capabilities, enabling intelligent automation, large-scale personalization, and a seamless, omnichannel customer experience.<\/p>\n<\/div>\n          <\/div>\n          \n        <\/div>\n      \n    \n  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n<div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><section class=\"block   block--offres\n\"   data-scroll\n>\n  <div class=\"container-xxl\">\n    <div class=\"row\">\n      <div class=\"col-12 p-1 px-md-3 px-xxl-1\">\n                                                      <h2 class=\"field-hn px-1 mb-1\">\n                  <span class=\"field-subtitle\">Our<\/span>\n                  <span class=\"field-title\">offers<\/span>\n            <\/h2>\n                  \n         \n  <div class=\"row mt-3 justify-content-center\">\n                  <div class=\"accordion accordion-flush\" id=\"accordionOffer\">\n                \n      <div class=\"accordion-item\">\n        <div class=\"accordion-header\">\n          <button class=\"accordion-button d-inline-flex collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#flush-collapse1\" aria-expanded=\"false\" aria-controls=\"flush-collapse1 \">\n            <span>\n\n                  <h2 class=\"fz-20 text-uppercase fw-600 text-red\">PLM: Product lifecycle management and traceability<\/h2>\n\n                  <div class=\"fz-18 col-md-10 mt-1 mb-0\"><p>Optimize your development processes with structured Product Lifecycle Management (PLM)&#8230;<\/p>\n<\/div>\n            \n            <\/span>\n\n          <\/button>\n        <\/div>\n        <div id=\"flush-collapse1\" class=\"accordion-collapse collapse\" data-bs-parent=\"#accordionOffer\">\n          <div class=\"accordion-body\">\n\n                <div class=\"fz-18 col-md-10 mb-0\"><p>Share your strategic data (reference data, images, documents) with all your teams and partners in real time. Track your budgets, schedules, and environmental footprint, while meeting new regulatory transparency requirements.<\/p>\n<\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    \n                \n      <div class=\"accordion-item\">\n        <div class=\"accordion-header\">\n          <button class=\"accordion-button d-inline-flex collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#flush-collapse2\" aria-expanded=\"false\" aria-controls=\"flush-collapse2 \">\n            <span>\n\n                  <h2 class=\"fz-20 text-uppercase fw-600 text-red\">PIM: Product data enrichment and consistency<\/h2>\n\n                  <div class=\"fz-18 col-md-10 mt-1 mb-0\"><p>Modern Product Information Management (PIM) is the key to the success of your e-commerce and omnichannel projects&#8230;<\/p>\n<\/div>\n            \n            <\/span>\n\n          <\/button>\n        <\/div>\n        <div id=\"flush-collapse2\" class=\"accordion-collapse collapse\" data-bs-parent=\"#accordionOffer\">\n          <div class=\"accordion-body\">\n\n                <div class=\"fz-18 col-md-10 mb-0\"><p>The PIM centralizes your product data and guarantees a single source of truth for all your sales channels, while addressing marketing, supply chain, and regulatory compliance challenges.<\/p>\n<\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    \n                \n      <div class=\"accordion-item\">\n        <div class=\"accordion-header\">\n          <button class=\"accordion-button d-inline-flex collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#flush-collapse3\" aria-expanded=\"false\" aria-controls=\"flush-collapse3 \">\n            <span>\n\n                  <h2 class=\"fz-20 text-uppercase fw-600 text-red\">Product serialisation and traceability<\/h2>\n\n                  <div class=\"fz-18 col-md-10 mt-1 mb-0\"><p>Serialization (unique serial numbers) is becoming standard practice for product authentication and combating counterfeiting&#8230;<\/p>\n<\/div>\n            \n            <\/span>\n\n          <\/button>\n        <\/div>\n        <div id=\"flush-collapse3\" class=\"accordion-collapse collapse\" data-bs-parent=\"#accordionOffer\">\n          <div class=\"accordion-body\">\n\n                <div class=\"fz-18 col-md-10 mb-0\"><p>By combining serialization, blockchain, and RFID, you ensure real-time traceability and reliable management of limited editions, strengthening consumer confidence and the perceived value of your products.<\/p>\n<\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    \n                \n      <div class=\"accordion-item\">\n        <div class=\"accordion-header\">\n          <button class=\"accordion-button d-inline-flex collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#flush-collapse4\" aria-expanded=\"false\" aria-controls=\"flush-collapse4 \">\n            <span>\n\n                  <h2 class=\"fz-20 text-uppercase fw-600 text-red\">Product data governance<\/h2>\n\n                  <div class=\"fz-18 col-md-10 mt-1 mb-0\"><p>The quality and consistency of product data are central to digital performance&#8230;<\/p>\n<\/div>\n            \n            <\/span>\n\n          <\/button>\n        <\/div>\n        <div id=\"flush-collapse4\" class=\"accordion-collapse collapse\" data-bs-parent=\"#accordionOffer\">\n          <div class=\"accordion-body\">\n\n                <div class=\"fz-18 col-md-10 mb-0\"><p>We help you implement effective data governance (roles, responsibilities, processes) to ensure the reliability and integrity of your strategic information throughout the digital customer journey.<\/p>\n<\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    \n                \n      <div class=\"accordion-item\">\n        <div class=\"accordion-header\">\n          <button class=\"accordion-button d-inline-flex collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#flush-collapse5\" aria-expanded=\"false\" aria-controls=\"flush-collapse5 \">\n            <span>\n\n                  <h2 class=\"fz-20 text-uppercase fw-600 text-red\">MDM: Master Data Management and repositories<\/h2>\n\n                  <div class=\"fz-18 col-md-10 mt-1 mb-0\"><p>Master Data Management (MDM) centralizes your reference data (products, customers, suppliers) to ensure a unified and shared view across the entire company&#8230;<\/p>\n<\/div>\n            \n            <\/span>\n\n          <\/button>\n        <\/div>\n        <div id=\"flush-collapse5\" class=\"accordion-collapse collapse\" data-bs-parent=\"#accordionOffer\">\n          <div class=\"accordion-body\">\n\n                <div class=\"fz-18 col-md-10 mb-0\"><p>We support you in setting up a single data repository, ensuring consistency, eliminating duplicates, and enabling better use by your systems (ERP, CRM, PIM).<\/p>\n<\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    \n                \n      <div class=\"accordion-item\">\n        <div class=\"accordion-header\">\n          <button class=\"accordion-button d-inline-flex collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#flush-collapse6\" aria-expanded=\"false\" aria-controls=\"flush-collapse6 \">\n            <span>\n\n                  <h2 class=\"fz-20 text-uppercase fw-600 text-red\">Syndication and GDSN: Standardised distribution of product data sheets<\/h2>\n\n                  <div class=\"fz-18 col-md-10 mt-1 mb-0\"><p>The Global Data Synchronization Network (GDSN) is revolutionizing the exchange of product data between brands, retailers, and marketplaces&#8230;<\/p>\n<\/div>\n            \n            <\/span>\n\n          <\/button>\n        <\/div>\n        <div id=\"flush-collapse6\" class=\"accordion-collapse collapse\" data-bs-parent=\"#accordionOffer\">\n          <div class=\"accordion-body\">\n\n                <div class=\"fz-18 col-md-10 mb-0\"><p>By integrating this standard into your PIM\/DAM\/ERP\/e-commerce architecture, you ensure smooth, reliable, and compliant distribution of product information.<\/p>\n<\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    \n                \n      <div class=\"accordion-item\">\n        <div class=\"accordion-header\">\n          <button class=\"accordion-button d-inline-flex collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#flush-collapse7\" aria-expanded=\"false\" aria-controls=\"flush-collapse7 \">\n            <span>\n\n                  <h2 class=\"fz-20 text-uppercase fw-600 text-red\">DAM : Digital Asset Management et IA<\/h2>\n\n                  <div class=\"fz-18 col-md-10 mt-1 mb-0\"><p>In a world dominated by omnichannel visual content, Digital Asset Management (DAM) is the key to impactful and consistent communication&#8230;<\/p>\n<\/div>\n            \n            <\/span>\n\n          <\/button>\n        <\/div>\n        <div id=\"flush-collapse7\" class=\"accordion-collapse collapse\" data-bs-parent=\"#accordionOffer\">\n          <div class=\"accordion-body\">\n\n                <div class=\"fz-18 col-md-10 mb-0\"><p>Our DAM solution centralizes and distributes your rich media (images, videos, 3D, marketing documents), ensuring fast and compliant access for marketing, product, and e-commerce teams. With AI integrated into the DAM (auto-tagging, image recognition, multi-format optimization), your teams become more agile, reduce time to market, and improve the personalization of your communications across all channels, from your e-commerce site to social media.<\/p>\n<\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    \n        <\/div>\n  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n<div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><section class=\"block   block--contact\n\" data-scroll>\n  <div class=\"container-xxl\">\n    <div class=\"row\">\n      <div class=\"col-12 p-1 px-md-3 px-xxl-1\">\n        \n         \n\n  \n      <div class=\"row justify-content-center py-1\">\n                  <div class=\"col-12 col-sm-12 col-md-6 py-2 px-3\">\n\n                <h2 class=\"field-title text-center\">Do you have a project ? <\/h2>\n\n                <div class=\"field-text text-center\"><p>Let&#8217;s discuss your ambitions and see how our expertise can accelerate your transformation.<\/p>\n<\/div>\n\n\n\n            \t<div class=\"field-link text-center\">\n\t\t<a \n\t\t\thref=\"\/en\/contact-us\/\"\t\n\t\t\ttarget=\"\" \n\t\t\t class=\"btn btn-black\" \t\t\t\t\t\t\t title=\"Contact an expert\" \t\t\t\t\t\t\t\t\t data-name=\"contact_bandeau_cta\" \t\t>Contact an expert<\/a>\n\t<\/div>\n \n\n          <\/div>\n                  <div class=\"col-12 col-sm-12 col-md-6 py-2 px-3\">\n\n                <h2 class=\"field-title text-center\">Do you have an expertise ?<\/h2>\n\n                <div class=\"field-text text-center\"><p>We are always looking for passionate talent to join our teams and work on exciting projects.<\/p>\n<\/div>\n\n\n\n            \t<div class=\"field-link text-center\">\n\t\t<a \n\t\t\thref=\"\/en\/job\/\"\t\n\t\t\ttarget=\"\" \n\t\t\t class=\"btn btn-danger\" \t\t\t\t\t\t\t title=\"Join our teams\" \t\t\t\t\t\t\t\t\t\t\t>Join our teams<\/a>\n\t<\/div>\n \n\n          <\/div>\n              <\/div>\n\n\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>The new imperative of the digital experience In a rapidly accelerating digital ecosystem with increasingly pressing traceability issues, mastery of the product lifecycle, industrialisation and commercial information, and digital assets (DAM) has become the cornerstone of a successful customer experience. Faced with the proliferation of channels and the explosion of data volumes, centralised, reliable and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":699,"parent":219,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-835","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Product Information Consulting - Adone Conseil<\/title>\n<meta name=\"description\" content=\"Structuring product information, PIM, PLM, DAM and AI to improve traceability, accelerate time-to-market and deliver a consistent omnichannel customer experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adoneconseil.fr\/en\/all-expertises\/product-information-consulting\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Information Consulting - 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