{"id":252,"date":"2025-07-25T09:56:06","date_gmt":"2025-07-25T07:56:06","guid":{"rendered":"https:\/\/www.adoneconseil.fr\/?page_id=252"},"modified":"2026-01-16T15:55:39","modified_gmt":"2026-01-16T14:55:39","slug":"customer-experience-consulting","status":"publish","type":"page","link":"https:\/\/www.adoneconseil.fr\/en\/all-expertises\/customer-experience-consulting\/","title":{"rendered":"Customer Experience Consulting"},"content":{"rendered":"<div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<h2 class=\"wp-block-heading has-text-align-center\">The customer at the heart of your experience<\/h2>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\"><div class=\"wp-block-paragraph\">\n<p class=\"has-text-align-center\">Putting the customer at the heart of your strategy is surely already the case\u2026 but what is the ROI?<br>By 2025, the 360\u00b0 view of the customer will have been adopted by most large corporations, but results will remain uneven and its potential will still be far from fully exploited.<br>Boost your omnichannel capabilities, maximise the performance of your applications and personalise your communications to transform your interactions into real business value.<br>Being customer-centric is no longer simply about saying &#8220;the customer is important&#8221;, but recognising that the customer is your greatest asset.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><section class=\"block   block--textes-images\n  bg-gray-300\n\" data-scroll>\n  <div class=\"container-xxl\">\n    <div class=\"row\">\n      <div class=\"col-12 p-1 px-md-3 px-xxl-1\">\n                                                                                <h2 class=\"field-hn px-1 mb-1\">\n                  <span class=\"field-subtitle\">Your<\/span>\n                  <span class=\"field-title\">strategic issues<\/span>\n            <\/h2>\n                  \n         \n<div class=\"row mt-6 mt-md-8\">\n\n  <div class=\"content-wrapper col-12 col-md-6 \">\n    <div class=\"content\">\n      <div class=\"splide main-carousel\">\n        <div class=\"splide__track\">\n          <ul class=\"splide__list\">\n                          <li class=\"splide__slide\">\n                <div class=\" px-3 px-md-5 px-md-6 pt-3 pt-md-5 pb-3 \">\n                    \n                      <div class=\"field-text\"><h3>Personalized experience:<\/h3>\n<p>How can you leverage your customer data to offer unique journeys tailored to individual expectations?<\/p>\n<h3>Loyalty &amp; engagement:<\/h3>\n<p>What strategies should you implement to strengthen customer loyalty in the long term and measure their level of engagement?<\/p>\n<h3>Seamless omnichannel experience:<\/h3>\n<p>How can you guarantee a consistent and seamless customer experience across all touchpoints, both online and offline?<\/p>\n<h3>Sustainability &amp; ethics:<\/h3>\n<p>How can you integrate growing expectations in terms of social and environmental responsibility into your business practices?<\/p>\n<\/div>\n                                  \n                <\/div>\n              <\/li>\n                      <\/ul>\n        <\/div>\n      <\/div>\n      <div class=\"splide-pagination-custom d-none pb-3 justify-content-center align-items-center\">\n        <button type=\"button\" class=\"btn btn-link text-decoration-none p-1 text-red custom-prev-arrow\"> &lt; <\/button>\n        \n        <div class=\"pagination-numbers\">\n          <span class=\"current-index\">01<\/span> \/ <span class=\"total-slides\">01<\/span>\n        <\/div>\n\n        <button type=\"button\" class=\"btn btn-link text-decoration-none p-1 text-red custom-next-arrow\"> &gt; <\/button>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"col-12 col-md-5\">\n    <div class=\"row d-flex justify-content-center align-items-start\">\n      <div class=\"splide thumbnail-carousel\">\n        <div class=\"splide__track\">\n          <ul class=\"splide__list\">\n                          <li class=\"splide__slide\">\n                \t\t\t\t\t\t\t\t\n\n  <div class=\"field-image \">\n    <figure class=\"field-image--figure h-100 m-0\">\n      <img decoding=\"async\" src=\"https:\/\/www.adoneconseil.fr\/en\/wp-content\/uploads\/sites\/2\/2025\/12\/Header-5-1.png\" \n        class=\"img-fluid field-image--img\"\n         alt=\"Customer experience\"         title=\"Customer experience\"         width=\"1920\"         height=\"1080\"         srcset=\"\"\t\t\n         sizes=\"(max-width: 1920px) 100vw, 1920px\"      \/>\n        <\/figure>\n      <\/div>\n              <\/li>\n                      <\/ul>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n<\/div>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n<div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><section class=\"block   block--colonnes\n\n      bg-cover\n    bg-position-x-center\n    bg-position-y-center\n  \"   data-scroll\n\n      style=\"background-image: url('https:\/\/www.adoneconseil.fr\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/Header-actualites-86.png'); --title-color: #fff;\"\n  \n>\n  <div class=\"container-xxl\">\n    <div class=\"row\">\n      <div class=\"col-12 p-1 px-md-3 px-xxl-1\">\n                                                      <h2 class=\"field-hn px-1 mb-1\">\n                  <span class=\"field-subtitle\">Our<\/span>\n                  <span class=\"field-title\">support<\/span>\n            <\/h2>\n                  \n         \n  <div class=\"row mt-3 justify-content-center\">\n                  \n            <div class=\"col-12 col-md-6 col-lg-4 mb-4\">\n          <div class=\"bg-white-alpha-80 shadow p-3 px-md-5 pt-md-5 pb-md-3 h-100\">\n                            <h3 class=\"field-title text-center text-red fw-bold fz-20 mb-3\">Define the vision and strategy<\/h3>\n  \n                <div class=\"field-text\"><p>Analyze your industry trends and customer expectations, set clear objectives and KPIs to sustainably manage the customer experience.<\/p>\n<\/div>\n          <\/div>\n          \n        <\/div>\n            <div class=\"col-12 col-md-6 col-lg-4 mb-4\">\n          <div class=\"bg-white-alpha-80 shadow p-3 px-md-5 pt-md-5 pb-md-3 h-100\">\n                            <h3 class=\"field-title text-center text-red fw-bold fz-20 mb-3\">Framing and prioritising your projects<\/h3>\n  \n                <div class=\"field-text\"><p>Map out existing paths, identify strengths and pain points, then define a pragmatic, phased roadmap aligned with your capabilities.<\/p>\n<\/div>\n          <\/div>\n          \n        <\/div>\n            <div class=\"col-12 col-md-6 col-lg-4 mb-4\">\n          <div class=\"bg-white-alpha-80 shadow p-3 px-md-5 pt-md-5 pb-md-3 h-100\">\n                            <h3 class=\"field-title text-center text-red fw-bold fz-20 mb-3\">Implement &amp; deploy<\/h3>\n  \n                <div class=\"field-text\"><p>Supporting you from the selection of solutions to their integration (CRM, automation, clienteling, etc.), ensuring management, change management, and continuous optimization.<\/p>\n<\/div>\n          <\/div>\n          \n        <\/div>\n      \n    \n  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n<div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><section class=\"block   block--colonnes\n\n  \"   data-scroll\n\n  \n>\n  <div class=\"container-xxl\">\n    <div class=\"row\">\n      <div class=\"col-12 p-1 px-md-3 px-xxl-1\">\n                                                      <h2 class=\"field-hn px-1 mb-1\">\n                  <span class=\"field-subtitle\">Our<\/span>\n                  <span class=\"field-title\">convictions<\/span>\n            <\/h2>\n                  \n         \n  <div class=\"row mt-3 justify-content-center\">\n                  \n            <div class=\"col-12 col-md-6 col-lg-4 mb-4\">\n          <div class=\"bg-white-alpha-80 shadow p-3 px-md-5 pt-md-5 pb-md-3 h-100\">\n                            <h3 class=\"field-title text-center text-red fw-bold fz-20 mb-3\">Data, the foundation of personalisation<\/h3>\n  \n                <div class=\"field-text\"><p>A \u201chaute couture\u201d experience requires a reliable, enriched, and compliant data strategy.<\/p>\n<\/div>\n          <\/div>\n          \n        <\/div>\n            <div class=\"col-12 col-md-6 col-lg-4 mb-4\">\n          <div class=\"bg-white-alpha-80 shadow p-3 px-md-5 pt-md-5 pb-md-3 h-100\">\n                            <h3 class=\"field-title text-center text-red fw-bold fz-20 mb-3\">Omnichannel retailing, a standard<\/h3>\n  \n                <div class=\"field-text\"><p>Physical and digital converge. Only a unified approach can deliver a consistent and sustainable experience.<\/p>\n<\/div>\n          <\/div>\n          \n        <\/div>\n            <div class=\"col-12 col-md-6 col-lg-4 mb-4\">\n          <div class=\"bg-white-alpha-80 shadow p-3 px-md-5 pt-md-5 pb-md-3 h-100\">\n                            <h3 class=\"field-title text-center text-red fw-bold fz-20 mb-3\">Agility as a driving force<\/h3>\n  \n                <div class=\"field-text\"><p>In a constantly changing environment, continuous improvement and rapid adaptation are essential to remain relevant.<\/p>\n<\/div>\n          <\/div>\n          \n        <\/div>\n      \n    \n  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n<div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><section class=\"block   block--offres\n\"   data-scroll\n>\n  <div class=\"container-xxl\">\n    <div class=\"row\">\n      <div class=\"col-12 p-1 px-md-3 px-xxl-1\">\n                                                      <h2 class=\"field-hn px-1 mb-1\">\n                  <span class=\"field-subtitle\">Our<\/span>\n                  <span class=\"field-title\">offers<\/span>\n            <\/h2>\n                  \n         \n  <div class=\"row mt-3 justify-content-center\">\n                  <div class=\"accordion accordion-flush\" id=\"accordionOffer\">\n                \n      <div class=\"accordion-item\">\n        <div class=\"accordion-header\">\n          <button class=\"accordion-button d-inline-flex collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#flush-collapse1\" aria-expanded=\"false\" aria-controls=\"flush-collapse1 \">\n            <span>\n\n                  <h2 class=\"fz-20 text-uppercase fw-600 text-red\">Clienteling<\/h2>\n\n                  <div class=\"fz-18 col-md-10 mt-1 mb-0\"><p>Equip your in-store advisors with digital tools that enable them to get to know their customers and anticipate their needs&#8230;<\/p>\n<\/div>\n            \n            <\/span>\n\n          <\/button>\n        <\/div>\n        <div id=\"flush-collapse1\" class=\"accordion-collapse collapse\" data-bs-parent=\"#accordionOffer\">\n          <div class=\"accordion-body\">\n\n                <div class=\"fz-18 col-md-10 mb-0\"><p>With access to purchase history, preferences, and real-time recommendations, they can offer personalized and exclusive experiences. Clienteling transforms the in-store visit into a unique and memorable moment.<\/p>\n<\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    \n                \n      <div class=\"accordion-item\">\n        <div class=\"accordion-header\">\n          <button class=\"accordion-button d-inline-flex collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#flush-collapse2\" aria-expanded=\"false\" aria-controls=\"flush-collapse2 \">\n            <span>\n\n                  <h2 class=\"fz-20 text-uppercase fw-600 text-red\">CRM<\/h2>\n\n                  <div class=\"fz-18 col-md-10 mt-1 mb-0\"><p>Deploy or optimize your CRM to turn it into a strategic tool that supports your growth&#8230;<\/p>\n<\/div>\n            \n            <\/span>\n\n          <\/button>\n        <\/div>\n        <div id=\"flush-collapse2\" class=\"accordion-collapse collapse\" data-bs-parent=\"#accordionOffer\">\n          <div class=\"accordion-body\">\n\n                <div class=\"fz-18 col-md-10 mb-0\"><p>We are involved in everything from defining requirements to configuration, including change management support for teams. CRM allows you to centralize data, manage performance, automate interactions, and enhance the personalization of customer relationships.<\/p>\n<\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    \n                \n      <div class=\"accordion-item\">\n        <div class=\"accordion-header\">\n          <button class=\"accordion-button d-inline-flex collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#flush-collapse3\" aria-expanded=\"false\" aria-controls=\"flush-collapse3 \">\n            <span>\n\n                  <h2 class=\"fz-20 text-uppercase fw-600 text-red\">Relationship Marketing<\/h2>\n\n                  <div class=\"fz-18 col-md-10 mt-1 mb-0\"><p>Optimize your marketing campaigns by combining targeting, automation, and personalization&#8230;<\/p>\n<\/div>\n            \n            <\/span>\n\n          <\/button>\n        <\/div>\n        <div id=\"flush-collapse3\" class=\"accordion-collapse collapse\" data-bs-parent=\"#accordionOffer\">\n          <div class=\"accordion-body\">\n\n                <div class=\"fz-18 col-md-10 mb-0\"><p>We support you in implementing omnichannel tools and scenarios tailored to your customers&#8217; behaviors. The goal: to increase the relevance of interactions, improve engagement, and effectively measure the ROI of your actions.<\/p>\n<\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    \n                \n      <div class=\"accordion-item\">\n        <div class=\"accordion-header\">\n          <button class=\"accordion-button d-inline-flex collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#flush-collapse4\" aria-expanded=\"false\" aria-controls=\"flush-collapse4 \">\n            <span>\n\n                  <h2 class=\"fz-20 text-uppercase fw-600 text-red\">Omnichannel customer journey<\/h2>\n\n                  <div class=\"fz-18 col-md-10 mt-1 mb-0\"><p>Break down barriers between your channels to offer a seamless and consistent experience, from digital to point of sale&#8230;<\/p>\n<\/div>\n            \n            <\/span>\n\n          <\/button>\n        <\/div>\n        <div id=\"flush-collapse4\" class=\"accordion-collapse collapse\" data-bs-parent=\"#accordionOffer\">\n          <div class=\"accordion-body\">\n\n                <div class=\"fz-18 col-md-10 mb-0\"><p>We assist in defining and orchestrating customer journeys, integrating data and interactions to better understand behaviors. This allows you to engage your customers at the right time with the right message, boosting conversion and loyalty.<\/p>\n<\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    \n                \n      <div class=\"accordion-item\">\n        <div class=\"accordion-header\">\n          <button class=\"accordion-button d-inline-flex collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#flush-collapse5\" aria-expanded=\"false\" aria-controls=\"flush-collapse5 \">\n            <span>\n\n                  <h2 class=\"fz-20 text-uppercase fw-600 text-red\">Loyalty programme<\/h2>\n\n                  <div class=\"fz-18 col-md-10 mt-1 mb-0\"><p>Design a distinctive loyalty program that goes beyond simple transactional rewards&#8230;<\/p>\n<\/div>\n            \n            <\/span>\n\n          <\/button>\n        <\/div>\n        <div id=\"flush-collapse5\" class=\"accordion-collapse collapse\" data-bs-parent=\"#accordionOffer\">\n          <div class=\"accordion-body\">\n\n                <div class=\"fz-18 col-md-10 mb-0\"><p>Our approaches incorporate digitalization, gamification, and exclusive services to enrich the experience and create an emotional connection. The result: greater brand loyalty, increased repeat purchases, and better long-term customer value.<\/p>\n<\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    \n                \n      <div class=\"accordion-item\">\n        <div class=\"accordion-header\">\n          <button class=\"accordion-button d-inline-flex collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#flush-collapse6\" aria-expanded=\"false\" aria-controls=\"flush-collapse6 \">\n            <span>\n\n                  <h2 class=\"fz-20 text-uppercase fw-600 text-red\">Single Customer View (SCV)<\/h2>\n\n                  <div class=\"fz-18 col-md-10 mt-1 mb-0\"><p>Centralize and secure all your customer data in a single database&#8230;<\/p>\n<\/div>\n            \n            <\/span>\n\n          <\/button>\n        <\/div>\n        <div id=\"flush-collapse6\" class=\"accordion-collapse collapse\" data-bs-parent=\"#accordionOffer\">\n          <div class=\"accordion-body\">\n\n                <div class=\"fz-18 col-md-10 mb-0\"><p>The SCV allows you to consolidate information from different channels, remove duplicates, and create a usable 360\u00b0 view. It is an essential foundation for improving the quality of your analyses, personalizing your customer journeys, and meeting regulatory requirements (GDPR, consent).<\/p>\n<\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    \n                \n      <div class=\"accordion-item\">\n        <div class=\"accordion-header\">\n          <button class=\"accordion-button d-inline-flex collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#flush-collapse7\" aria-expanded=\"false\" aria-controls=\"flush-collapse7 \">\n            <span>\n\n                  <h2 class=\"fz-20 text-uppercase fw-600 text-red\">Customer Service<\/h2>\n\n                  <div class=\"fz-18 col-md-10 mt-1 mb-0\"><p>Improve the performance of your customer service to meet growing expectations for speed and personalization&#8230;<\/p>\n<\/div>\n            \n            <\/span>\n\n          <\/button>\n        <\/div>\n        <div id=\"flush-collapse7\" class=\"accordion-collapse collapse\" data-bs-parent=\"#accordionOffer\">\n          <div class=\"accordion-body\">\n\n                <div class=\"fz-18 col-md-10 mb-0\"><p>We help you deploy the right CRM tools, chatbots, or ticketing solutions, while training your teams. The challenge: delivering a consistent experience across all channels and boosting satisfaction and loyalty in the long term.<\/p>\n<\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    \n                \n      <div class=\"accordion-item\">\n        <div class=\"accordion-header\">\n          <button class=\"accordion-button d-inline-flex collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#flush-collapse8\" aria-expanded=\"false\" aria-controls=\"flush-collapse8 \">\n            <span>\n\n                  <h2 class=\"fz-20 text-uppercase fw-600 text-red\">Voice of Customer (VoC)<\/h2>\n\n                  <div class=\"fz-18 col-md-10 mt-1 mb-0\"><p>Listen to your customers&#8217; voices by collecting their feedback at every stage of the journey&#8230;<\/p>\n<\/div>\n            \n            <\/span>\n\n          <\/button>\n        <\/div>\n        <div id=\"flush-collapse8\" class=\"accordion-collapse collapse\" data-bs-parent=\"#accordionOffer\">\n          <div class=\"accordion-body\">\n\n                <div class=\"fz-18 col-md-10 mb-0\"><p>We help you set up listening mechanisms (surveys, reviews, NPS, social listening) and use the data to identify irritants and opportunities. This approach fuels continuous improvement, stimulates innovation, and provides a key competitive advantage.<\/p>\n<\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    \n        <\/div>\n  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n<div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><section class=\"block   block--contact\n\" data-scroll>\n  <div class=\"container-xxl\">\n    <div class=\"row\">\n      <div class=\"col-12 p-1 px-md-3 px-xxl-1\">\n        \n         \n\n  \n      <div class=\"row justify-content-center py-1\">\n                  <div class=\"col-12 col-sm-12 col-md-6 py-2 px-3\">\n\n                <h2 class=\"field-title text-center\">Do you have a project ? <\/h2>\n\n                <div class=\"field-text text-center\"><p>Let&#8217;s discuss your ambitions and see how our expertise can accelerate your transformation.<\/p>\n<\/div>\n\n\n\n            \t<div class=\"field-link text-center\">\n\t\t<a \n\t\t\thref=\"\/en\/contact-us\/\"\t\n\t\t\ttarget=\"\" \n\t\t\t class=\"btn btn-black\" \t\t\t\t\t\t\t title=\"Contact an expert\" \t\t\t\t\t\t\t\t\t data-name=\"contact_bandeau_cta\" \t\t>Contact an expert<\/a>\n\t<\/div>\n \n\n          <\/div>\n                  <div class=\"col-12 col-sm-12 col-md-6 py-2 px-3\">\n\n                <h2 class=\"field-title text-center\">Do you have an expertise ?<\/h2>\n\n                <div class=\"field-text text-center\"><p>We are always looking for passionate talent to join our teams and work on exciting projects.<\/p>\n<\/div>\n\n\n\n            \t<div class=\"field-link text-center\">\n\t\t<a \n\t\t\thref=\"\/en\/job\/\"\t\n\t\t\ttarget=\"\" \n\t\t\t class=\"btn btn-danger\" \t\t\t\t\t\t\t title=\"Join our teams\" \t\t\t\t\t\t\t\t\t\t\t>Join our teams<\/a>\n\t<\/div>\n \n\n          <\/div>\n              <\/div>\n\n\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>The customer at the heart of your experience Putting the customer at the heart of your strategy is surely already the case\u2026 but what is the ROI?By 2025, the 360\u00b0 view of the customer will have been adopted by most large corporations, but results will remain uneven and its potential will still be far from [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":219,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-252","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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