{"id":250,"date":"2025-07-25T09:55:25","date_gmt":"2025-07-25T07:55:25","guid":{"rendered":"https:\/\/www.adoneconseil.fr\/?page_id=250"},"modified":"2026-02-03T16:56:53","modified_gmt":"2026-02-03T15:56:53","slug":"e-commerce-consulting","status":"publish","type":"page","link":"https:\/\/www.adoneconseil.fr\/en\/all-expertises\/e-commerce-consulting\/","title":{"rendered":"E-commerce Consulting"},"content":{"rendered":"<div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\">\n<h2 class=\"wp-block-heading has-text-align-center\">A pillar of strategic growth<\/h2>\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 py-1 px-2\"><div class=\"wp-block-paragraph\">\n<p class=\"has-text-align-center\">Online consumption continues to grow strongly, requiring brands to rethink their approach. The customer experience must be omnichannel, combining digital and physical interactions. Storytelling and personalisation strengthen the emotional connection with consumers, while AI makes it possible to anticipate their needs and recommend the right products.<br>In 2025, the real challenge will be commercial performance: optimising conversion rates (CRO) and maximising return on investment (ROI). The implementation of simplified checkouts, seamless shopping journeys and the use of solutions such as Composable Commerce are now essential to boost sales and meet customer expectations.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><section class=\"block   block--textes-images\n  bg-white\n\" data-scroll>\n  <div class=\"container-xxl\">\n    <div class=\"row\">\n      <div class=\"col-12 p-1 px-md-3 px-xxl-1\">\n                                                                                <h2 class=\"field-hn px-1 mb-1\">\n                  <span class=\"field-subtitle\">your<\/span>\n                  <span class=\"field-title\">strategic issues<\/span>\n            <\/h2>\n                  \n         \n<div class=\"row mt-6 mt-md-8\">\n\n  <div class=\"content-wrapper col-12 col-md-6 \">\n    <div class=\"content\">\n      <div class=\"splide main-carousel\">\n        <div class=\"splide__track\">\n          <ul class=\"splide__list\">\n                          <li class=\"splide__slide\">\n                <div class=\" px-3 px-md-5 px-md-6 pt-3 pt-md-5 pb-3 \">\n                    \n                      <div class=\"field-text\"><h3><strong>Personalization &amp; AI:<\/strong><\/h3>\n<p>Deploy AI-based recommendation engines to offer unique experiences and increase average basket size.<\/p>\n<h3><strong>Composable Commerce:<\/strong><\/h3>\n<p>Build modular platforms (Shopify, Magento, Salesforce Commerce Cloud, BigCommerce) to gain agility and reduce time-to-market.<\/p>\n<h3>E-services &amp; customer journey optimization:<\/h3>\n<p>Improve the shopping experience with concrete solutions (chatbots, live chat, \u00e0 la carte delivery, one-click payment) to reduce cart abandonment.<\/p>\n<h3><strong>Cross-border internationalization:<\/strong><\/h3>\n<p>Manage VAT, currencies, and logistics to facilitate profitable international expansion.<\/p>\n<h3>E-commerce performance &amp; ROI:<\/h3>\n<p>Achieve your business goals by improving site speed, optimizing conversion rates, and leveraging KPIs such as acquisition cost, average basket size, and retention rate.<\/p>\n<h3><strong>Personalization &amp; AI:<\/strong><\/h3>\n<p>Deploy AI-based recommendation engines to offer unique experiences and increase average basket size.<\/p>\n<h3><strong>Composable Commerce:<\/strong><\/h3>\n<p>Build modular platforms (Shopify, Magento, Salesforce Commerce Cloud, BigCommerce) to gain agility and reduce time-to-market.<\/p>\n<h3>E-services &amp; customer journey optimization:<\/h3>\n<p>Improve the shopping experience with concrete solutions (chatbots, live chat, \u00e0 la carte delivery, one-click payment) to reduce cart abandonment.<\/p>\n<h3><strong>Cross-border internationalization:<\/strong><\/h3>\n<p>Manage VAT, currencies, and logistics to facilitate profitable international expansion.<\/p>\n<h3>E-commerce performance &amp; ROI:<\/h3>\n<p>Achieve your business goals by improving site speed, optimizing conversion rates, and leveraging KPIs such as acquisition cost, average basket size, and retention rate.<\/p>\n<\/div>\n                                  \n                <\/div>\n              <\/li>\n                      <\/ul>\n        <\/div>\n      <\/div>\n      <div class=\"splide-pagination-custom d-none pb-3 justify-content-center align-items-center\">\n        <button type=\"button\" class=\"btn btn-link text-decoration-none p-1 text-red custom-prev-arrow\"> &lt; <\/button>\n        \n        <div class=\"pagination-numbers\">\n          <span class=\"current-index\">01<\/span> \/ <span class=\"total-slides\">01<\/span>\n        <\/div>\n\n        <button type=\"button\" class=\"btn btn-link text-decoration-none p-1 text-red custom-next-arrow\"> &gt; <\/button>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"col-12 col-md-5\">\n    <div class=\"row d-flex justify-content-center align-items-start\">\n      <div class=\"splide thumbnail-carousel\">\n        <div class=\"splide__track\">\n          <ul class=\"splide__list\">\n                          <li class=\"splide__slide\">\n                \t\t\t\t\t\t\t\t\n\n  <div class=\"field-image \">\n    <figure class=\"field-image--figure h-100 m-0\">\n      <img decoding=\"async\" src=\"https:\/\/www.adoneconseil.fr\/en\/wp-content\/uploads\/sites\/2\/2025\/08\/1d727c262811877553676a44fbd7205683451e1e.jpg\" \n        class=\"img-fluid field-image--img\"\n         alt=\"Image d'illustration\"         title=\"1d727c262811877553676a44fbd7205683451e1e\"         width=\"1024\"         height=\"683\"         srcset=\"\"\t\t\n         sizes=\"(max-width: 1024px) 100vw, 1024px\"      \/>\n        <\/figure>\n      <\/div>\n              <\/li>\n                      <\/ul>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n<\/div>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n<div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><section class=\"block   block--colonnes\n\n      bg-cover\n    bg-position-x-center\n    bg-position-y-center\n  \"   data-scroll\n\n      style=\"background-image: url('https:\/\/www.adoneconseil.fr\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/Header-actualites-86.png'); --title-color: #fff;\"\n  \n>\n  <div class=\"container-xxl\">\n    <div class=\"row\">\n      <div class=\"col-12 p-1 px-md-3 px-xxl-1\">\n                                                      <h2 class=\"field-hn px-1 mb-1\">\n                  <span class=\"field-subtitle\">Our<\/span>\n                  <span class=\"field-title\">support<\/span>\n            <\/h2>\n                  \n         \n  <div class=\"row mt-3 justify-content-center\">\n                  \n            <div class=\"col-12 col-md-6 col-lg-4 mb-4\">\n          <div class=\"bg-white-alpha-80 shadow p-3 px-md-5 pt-md-5 pb-md-3 h-100\">\n                            <h3 class=\"field-title text-center text-red fw-bold fz-20 mb-3\">Strategic framing<\/h3>\n  \n                <div class=\"field-text\"><p>From needs analysis to solution selection (Shopify, Magento, Salesforce Commerce Cloud, BigCommerce), we define a clear roadmap, integrating business and technological objectives.<span data-mce-type=\"bookmark\" style=\"width: 0px;overflow: hidden;line-height: 0\" class=\"mce_SELRES_start\">\ufeff<\/span><\/p>\n<\/div>\n          <\/div>\n          \n        <\/div>\n            <div class=\"col-12 col-md-6 col-lg-4 mb-4\">\n          <div class=\"bg-white-alpha-80 shadow p-3 px-md-5 pt-md-5 pb-md-3 h-100\">\n                            <h3 class=\"field-title text-center text-red fw-bold fz-20 mb-3\">Deployment &amp; rollout<\/h3>\n  \n                <div class=\"field-text\"><p>We manage functional design, technical implementation, and change management, ensuring that deadlines, budgets, and performance KPIs are met.<span data-mce-type=\"bookmark\" style=\"width: 0px;overflow: hidden;line-height: 0\" class=\"mce_SELRES_start\">\ufeff<\/span><\/p>\n<\/div>\n          <\/div>\n          \n        <\/div>\n            <div class=\"col-12 col-md-6 col-lg-4 mb-4\">\n          <div class=\"bg-white-alpha-80 shadow p-3 px-md-5 pt-md-5 pb-md-3 h-100\">\n                            <h3 class=\"field-title text-center text-red fw-bold fz-20 mb-3\">Continuous optimization &amp; CRO (Conversion Rate Optimization)<\/h3>\n  \n                <div class=\"field-text\"><p>Rather than talking about \u201cweb processes,\u201d we support our clients in the continuous optimization of their e-commerce sites: Implementation of A\/B testing (AB Tasty, Google Optimize, ContentSquare)<br \/>\nImprovement of checkouts (one-click payment, BNPL, wallets)<br \/>\nOptimizing UX\/UI and loading times<br \/>\nMonitoring via data-driven dashboards (Google Analytics, Adobe Analytics, PowerBI).<span data-mce-type=\"bookmark\" style=\"width: 0px;overflow: hidden;line-height: 0\" class=\"mce_SELRES_start\">\ufeff<\/span><\/p>\n<\/div>\n          <\/div>\n          \n        <\/div>\n      \n    \n  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n<div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><section class=\"block   block--colonnes\n\n  \"   data-scroll\n\n  \n>\n  <div class=\"container-xxl\">\n    <div class=\"row\">\n      <div class=\"col-12 p-1 px-md-3 px-xxl-1\">\n                                                      <h2 class=\"field-hn px-1 mb-1\">\n                  <span class=\"field-subtitle\">Our<\/span>\n                  <span class=\"field-title\">beliefs<\/span>\n            <\/h2>\n                  \n         \n  <div class=\"row mt-3 justify-content-center\">\n                  \n            <div class=\"col-12 col-md-6 col-lg-4 mb-4\">\n          <div class=\"bg-white-alpha-80 shadow p-3 px-md-5 pt-md-5 pb-md-3 h-100\">\n                            <h3 class=\"field-title text-center text-red fw-bold fz-20 mb-3\">Strategy &amp; practical innovation<\/h3>\n  \n                <div class=\"field-text\"><p>We believe in a modular and innovative digital ecosystem (Composable Commerce, Predictive AI, Agentic Commerce), designed to support brands&#8217; strategic ambitions.<\/p>\n<\/div>\n          <\/div>\n          \n        <\/div>\n            <div class=\"col-12 col-md-6 col-lg-4 mb-4\">\n          <div class=\"bg-white-alpha-80 shadow p-3 px-md-5 pt-md-5 pb-md-3 h-100\">\n                            <h3 class=\"field-title text-center text-red fw-bold fz-20 mb-3\">Customer experience &amp; conversion<\/h3>\n  \n                <div class=\"field-text\"><p>A smooth and polished experience is a direct driver of growth: basket optimization, interactive storytelling, AI personalization, and a seamless checkout process improve conversion rates and build customer loyalty.<\/p>\n<\/div>\n          <\/div>\n          \n        <\/div>\n            <div class=\"col-12 col-md-6 col-lg-4 mb-4\">\n          <div class=\"bg-white-alpha-80 shadow p-3 px-md-5 pt-md-5 pb-md-3 h-100\">\n                            <h3 class=\"field-title text-center text-red fw-bold fz-20 mb-3\">Data-driven management &amp; ROI<\/h3>\n  \n                <div class=\"field-text\"><p>We prioritize data-driven management using tangible KPIs (conversion rate, average basket size, retention). This approach ensures operational efficiency, informed decision-making, and long-term growth.<\/p>\n<\/div>\n          <\/div>\n          \n        <\/div>\n      \n    \n  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n<div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><div class=\"container-xxl\"><div class=\"row\"><div class=\"col-12 px-2\">\n\n<\/div><\/div><\/div><section class=\"block   block--contact\n\" data-scroll>\n  <div class=\"container-xxl\">\n    <div class=\"row\">\n      <div class=\"col-12 p-1 px-md-3 px-xxl-1\">\n        \n         \n\n  \n      <div class=\"row justify-content-center py-1\">\n                  <div class=\"col-12 col-sm-12 col-md-6 py-2 px-3\">\n\n                <h2 class=\"field-title text-center\">Do you have a project ? <\/h2>\n\n                <div class=\"field-text text-center\"><p>Let&#8217;s discuss your ambitions and see how our expertise can accelerate your transformation.<\/p>\n<\/div>\n\n\n\n            \t<div class=\"field-link text-center\">\n\t\t<a \n\t\t\thref=\"\/en\/contact-us\/\"\t\n\t\t\ttarget=\"\" \n\t\t\t class=\"btn btn-black\" \t\t\t\t\t\t\t title=\"Contact an expert\" \t\t\t\t\t\t\t\t\t data-name=\"contact_bandeau_cta\" \t\t>Contact an expert<\/a>\n\t<\/div>\n \n\n          <\/div>\n                  <div class=\"col-12 col-sm-12 col-md-6 py-2 px-3\">\n\n                <h2 class=\"field-title text-center\">Do you have an expertise ?<\/h2>\n\n                <div class=\"field-text text-center\"><p>We are always looking for passionate talent to join our teams and work on exciting projects.<\/p>\n<\/div>\n\n\n\n            \t<div class=\"field-link text-center\">\n\t\t<a \n\t\t\thref=\"\/en\/job\/\"\t\n\t\t\ttarget=\"\" \n\t\t\t class=\"btn btn-danger\" \t\t\t\t\t\t\t title=\"Join our teams\" \t\t\t\t\t\t\t\t\t\t\t>Join our teams<\/a>\n\t<\/div>\n \n\n          <\/div>\n              <\/div>\n\n\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>A pillar of strategic growth Online consumption continues to grow strongly, requiring brands to rethink their approach. The customer experience must be omnichannel, combining digital and physical interactions. Storytelling and personalisation strengthen the emotional connection with consumers, while AI makes it possible to anticipate their needs and recommend the right products.In 2025, the real challenge [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":219,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-250","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-commerce Consulting - Adone Conseil<\/title>\n<meta name=\"description\" content=\"Deployment and optimization of e-commerce platforms: shopping experience, digital performance, payments, and logistics to support omnichannel growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adoneconseil.fr\/en\/all-expertises\/e-commerce-consulting\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce Consulting - 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